Nestle Purina VIPurina Day- Virtual Career Fair

Customer success is always our goal; our recent achievement working with Nestle to bring their Virtual VIPurina Day from an idea to actualization was another great testament to the ability of the vFairs team to keep pushing events’ levels of excellence. A Career Fair held on the July 11th, the objective was for Nestle Purina to connect with top young talent across universities to promote an interest to build their professional futures at this reputed organization. Previous strategies involving physical campus based drives were proving too time and cost intensive involving administrative hassles, inefficiency, and overall lack of one-on-one engagement needed to really strike a relationship with the upcoming talent.

With these challenges in mind, vFairs provided a solution that overcame these obstacles using our dynamic virtual platform where the client would host a career fair inviting students, parents and university staff to attend from across an extensive range of campuses simultaneously. The benefits included not only extended outreach, but brand awareness and fuss free interactions – top level management all got a chance to speak about company culture, and establish a very accommodating atmosphere to deliver all the physical event benefits in a more convenient online setting.

Event Page
Event Page


1) Use Webinars for Memorable Introductions: The virtual career fair provided an auditorium with scheduled sessions from the Chief Human Resources Officer and Direct of Talent Sourcing. How does this help? In a physical setting, it would be next to impossible for such high level management to attend every campus event Nestle Purina targeted for talent acquisition. The webinar helped the HR executives in not only making more impactful personal introductions but also welcoming attendees, and communicating what makes Nestle Purina and their corporate environment better than the rest.

This focused interaction with HR heads made it easier to for visitors to strike a connection, get excited, and cultivate genuine enthusiasm towards being a part of an organization so invested into their employees. Even better- visitors unable to join the sessions at announced timings always have an option to come later and replay the webinar to still gain valuable information.

Virtual Auditorium
Virtual Auditorium

2) Corporate  Branding: The client wanted the virtual event to feel very close to their physical set up. Upon entering the event, the lobby was customized with a high resolution image of the company’s actual reception area, including their actual front desk staff. Replicating the look and feel in a virtual setting was done to authentically represent the business brand to ensure that it remained unique with a distinct personality and culture.

vFairs is a highly customizable platform with a range of solutions available to help precisely cater to client’s branding needing so that there is no one-size-fits all approach; all our events are consistently a powerful extension of the message they choose to deliver.

Event Lobby
Event Lobby










3) Showcase Your Departments: The virtual career fair was organized so that all departments had their separate areas not only providing details of opportunities available, but also allowed sharing of short videos with department heads explaining their values, vision, and objectives to reflect both culture and expectations.

Various departments including Accounting & Finance, Audit, Engineering, Marketing, HR & Safety all had specific booths that could be visited by students to hear messages from department executives, including possibilities, work life and career prospects available.

Department Booths
Department Booths
Departments Introduction and Media
Department Introduction and Media











4) Announcement Banners: Don’t leave your audience guessing what to expect from the event. The virtual career fair communicated clear timings of webinars, with the 12 to 4 p.m. slot dedicated exclusively to visitors learning about entry-level and internship opportunities across departments of their interest. Staff from each department was available to answer questions, share advice, and guide interested attendees on how to apply for the positions.

Furthermore, announcement banners also delivered clear information pertaining to auditorium’s live sessions and the timings that company representatives would be available to speak at the booths.











5) Live Chat: There were chat rooms available not only for different departments, but also one for general information where representatives from Nestle Purina answered queries, and held a very informational Q&A session, thus enabling active knowledge sharing on a grander scale than physical events would permit. The visitors expressed great appreciation for this feature, and were able to walk away with a lot of details and resources to benefit from.

Live Chat
Live Chat



The Nestle VIPurina Day was a massive success, and we have the results to prove it.

With hundreds of visitors for every booth on average, there is absolutely no question that the virtual career fair route was much more powerful than physically held talent acquisition initiatives. Reaching out to a crowd at such a high scale within a matter of hours without worry about travel, marketing collateral, staffing, or department scheduling conflicts made this a seamless, engaging, customized and brand promoting event targeting the right audience with the right accuracy.


…The event turned out great, and we are very grateful for all the time and effort you put in to making it happen. I really enjoyed working with you all!” – Emily Ingalls (Employment Brand, Talent Sourcing)

… The event turned out great and I enjoyed working with you all as well.” Brittany (St. Louis Talent Sourcing)

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Virtual Open Day Case Study: Masdar Institute of Science and Technology

The Client’s Challenge
Masdar Institute Of Science and Technology
Masdar Institute Of Science and Technology

Masdar Institute of Science and Technology is one of the most recognizable names in the region, with an on-going collaboration with Massachusetts Institute of Technology. Having previously relied on traditional avenues involving use of physical open days to attract potential students and promote programmes, they felt a strong need for change in strategy to conquer more in terms of enrollment, awareness, and branding.

  • Physical open days provided a very narrow window of time within which students could experience interactions with university staff, explore campus life, and assess academic programmmes.
  • This led to the surfacing of more critical problems: Fewer leads, limited communication with university staff, and overall decreased understanding of the facilities the university had to offer were adversely impacting the institute’s enrollment rates.
How did vFairs Help?

With focus on expanding lead generation and overcoming the restrictions associated with physical open day events, vFairs provided Masdar Institute of Science and Technology with a powerful virtual “futureproof” platform that promoted increased enrollment, a more welcoming experience for interested students/parents, and resilience to break free from limited schedules that may not always have been in sync with keen students wanting to explore the prospects of pursuing higher education at this university.

vFairs built a precise technology solution to help achieve higher return on investment with less costs incurred, build better relationships with future prospects, and secure an edge against competitors through visibly improved success metrics in place.

Masdar Open Day Event Landing Page
                              Masdar Open Day Event Landing Page







Unparalleled Flexibility:

With no physical presence required from event visitors or admissions staff, the open day solution implemented by vFairs allowed interested students to participate regardless of where they were based geographically or time zone differences (without having to worry about losing their spot due to capacity limitations).

No travel costs or scheduling related burdens boosted lead generation for the institute- the virtual platform allowed the university to now host a virtual open day around the year with valuable delivery of information related to applications, academic calendar, innovation initiatives, etc.

This maintained a consistent flow of visitors without the university confining open days to certain calendar days to experience growth in traffic and lead capturing.

Streamlined Lead Capturing:

Attracting a high volume of visitors was not enough, vFairs provided a customized registration form to help the client precisely capture information that mattered most. This made it very easy to achieve a mini database of prospects with follow-up contact details so that leads could be qualified and pursued further based on their relevancy.

Registration Form
                                                                                        Registration Form


The vFairs team drove marketing success for Masdar Institute of Science and Technology through strategic email shots. Furthermore, we used a mailing list of prospective students to be targeted from across high schools and GCC in general in order to accelerate interest, and fully utilize the increased open day capacity that was now available to educate, engage and interact with the key audience.

With a prospect base of approximately 500 leads generated within 3 months of this virtual event going live, it was obvious that the market efforts had caught the eye of the right audience with tremendous efficiency.

Consistent Communication:

The virtual open day provided consistent communication channels to communicate with the university admission staff; the clearly marked “Contact Us” call to action option takes the user to a form where they can submit their question in order to be contacted by relevant personnel to help find the right answers.

There is never a disconnect with your audience which makes running a yearlong virtual open day event a very viable option to pursue.

Masdar Open Day Booth
                                                              Masdar Open Day Booth

Audience Engagement:

The information shared in an institute’s s physical event setting has limited influence; curriculums are ever-changing, academic calendars being updated, and new scholarships/grants being frequently announced. vFairs enabled the client to share the most updated insights with their target audience so there was an incentive and proactive interest captured for the students to regularly visit the platform for news.

Virtual Open Day Results?

vFairs was able to provide Masdar Institute of Science and Technology with an innovative technology solution to achieve a virtual open day platform that delivered great results across all performance pillars- leads, cost, efficiency, marketing, branding and seamless flow of communication to ensure all interested visitors got the answers they were seeking from the university.

  • Powered with branding that remained true to the institute’s identity, the vFairs team delivered a successful open day event that will remain in session throughout the year with no time, space, or geographical limitations to encourage widespread student interest and participation.
  • With an estimated 500 leads secured in the first three months, this statistics itself are proof of a transformation partnership that vFairs has established with our client to simplify high quality traffic generation, meanwhile securing a competitive edge against other institutions by hosting an open day that never closes doors for its guests.
  • Reduced cost-per-lead means higher ROI and budget utilization; virtual events are dynamic, customizable and pocket-friendly to accommodate every institute’s needs regardless of their financial resources so that everyone has access to technology to break away from frustrating physical event based efforts.
  • The interactive platform is rich with information and media to provide details of the institute’s culture and campus life, alongside providing easy access to engage in dialogue with the admissions team from the comfort of one’s home.
Interactive Platform
                                                    Interactive Platform