Hosting Your First Virtual Event: Advice and Tips

With the increasing popularity of virtual events, it is not surprising that businesses, universities, government institutions and other entities are all transitioning away from physical venues to connect with their target audience in virtual settings. Vendor selection can be challenging especially if you are planning your first virtual event, but based on our advice you will be well on your way to asking the right questions, and making well-informed decisions.

1) Research Vendors with Strong Event Hosting Experience

With many new solution providers entering the industry, you want to choose a vendor that has worked with a diverse range of top organizations, executed a wide range of virtual events, and can provide you with one-on-one customizations that best match your event requirements.

vFairs has worked with leading powerhouses ranging from Starbucks, YouStudy.com, WayUp and VeteransConnect– with experience hosting job fairs, career fairs, networking events, and university open day events, we know exactly how to guide our clients and continuously innovate to meet their targeted KPIs.

For example, if you are planning a virtual job fair, vFairs will particularly focus and educate our client on acquiring job related data from the participating companies to make information exchange seamless, in addition to providing CV parsing solutions to aid employers in recruitment.

2) Prioritize a Mobile-Friendly Event

With over 60% of event traffic coming through smart phones, it is essential that your event works seamlessly in a mobile optimized environment. You do not want to lose visitor acquisition or engagement due to poor technology compatibility- a successful event depends strongly on a responsive design that adapts to all mobile devices without a glitch.

3) Select Reliable Vendors with Dedicated Client Support

Understanding the features, capabilities and potential of a virtual event is an area of discussion that all hosts must educate their selves on. You want to be sure that the vendor is not choosing a one-size-fits-all solution for you, and is instead going to deliver customized instruction across all phases from booth design, event layout, and marketing- in addition to delivering flawless execution.

Compare vendors to find the best technology and operations support so that they keep you proactively involved in the process, yet can independently manage the event planning and implementation without you having to oversee the set up every step of the way.

vFairs assigns dedicated project managers to all our clients as key point of expertise so that all concerns are promptly addressed, objectives met, and you can run your event with the best support team in the business.

4) Decide How Interactive Your Virtual Event Will Be

There’s a lot more to virtual event planning than defining timelines and budgets; you want to attract, excite and engage the visitors to leave the intended impact. Discuss if you want textual, voice or video chat based functionality. Perhaps you want to go a step further and have a live webinar to address audience questions or share market insights. Pondered over how important is a multilingual platform to you?

Be specific with how you choose to communicate with your visitors so that your virtual event is remembered by all participants for all the right reasons.

5) Find Vendors That Help Measure Success

The vendor of your choice should not only excel at delivering a fantastic virtual event, but provide reports that measure the impact of your initiative on your audience. Determine your KPIs in advance, for example: unique visitors, visits per booth, or job applications received for every position advertised. Measuring success is pivotal to determine the ROI- discuss with the vendors how they can help you monitor visitors, downloads, video plays, chats, conversions etc. before you finalize your decision.

Planning your first event can be an intimidating step for many, but with over 7 years of expertise in this domain, we want to provide you with advice to ensure that you too can make use of these dynamic technology platform to achieve results like never before.

Contact us at sales@vfairs.com to learn more, or leave us a message so we can get back to you: http://vfairs.com/contact-us

Starbucks and Bayt.com- Virtual CV Clinic & Webinar

Bayt.com and Starbucks recently partnered up to host a virtual CV Clinic and Webinar as an extension of their Opportunity Cafe initiative. With the objective to target emerging professionals and young job seekers, the goal was to provide them with an avenue to benefit from personalized counselling, CV evaluations, and job search guidance. vFairs powered this 3 day virtual campaign to connect Bayt.com HR experts with young talent in a collaborative, responsive, visually engaging, and customized virtual environment to deliver more functionality in less cost than a physical event would require.

Landing Page
                                                            Landing Page

Live Webinar

In order to communicate and educate the targeted job seekers, Starbucks and Bayt.com collaborated to host a webinar highlighting best CV writing practices and job search strategies. This was a 30 minute live session held on 31st of May, with a live chat accompanying the webinar to facilitate Q&A between participants and experts in real-time. Our informative landing page made registration and attendance absolutely seamless for the audience, with a replay option available with open access to visitors attending the event after the live stream had ended.

As always, this event allowed registered users to log-in from their devices and benefit from the information in a fully mobile optimized environment.

Live Webinar
                                                                 Live Webinar

Visual Experience

The setup for the event by the vFairs team was done to not only showcase the hosts’ branding immaculately, but also enable easy knowledge sharing. Event visitors had access to available job vacancies on Bayt.com, job seeker tools, career guidance advice, CV writing discounts, and associated content such as videos to help make the best use of the job search portal to achieve career growth.

Event Branding
                                                    Event Branding

Interactive Communication

vFairs wanted to be sure that all job seekers remembered what an exciting opportunity this event was for them, and encouraged them to participate in dialogue proactively by providing a real-time chat platform. Experts from Bayt.com answered job seekers’ questions and provided CV writing expertise in both group and one-on-one chat sessions to attract and maintain audience interest. The feedback received was great with the audience expressing great satisfaction with the knowledge, value, and overall quality the event was able to deliver.

Chat
                                                                            Live Chat

Marketing Support

An email marketing plan was designed and executed for the client to create buzz, and further support event success. The audience segments were defined and sent multiple mailers to inform, remind and update them regarding the CV Clinic and Webinar highlights. With clear call-to-action, and simplified instructions targeting increased attendee traffic, the marketing solutions provided excelled in both content and design to accomplish a surge in registrations.

Mailer
                                                              Mailer

Contact Us

We would love to collaborate with you and make your next event a virtual success story. Contact us at: sales@vfairs.com

Alternatively, drop us a note here and our team will get in touch: http://vfairs.com/contact-us